American Airlines has collaborated with FORMIA to introduce new onboard amenity kits for premium cabin customers in partnership with luxury design brand, Shinola, and New-York based perfumers, D.S. & Durga.
The airline will offer its Premium customers on long-haul international and transcontinental flights the new kits, starting on flights operating between the United States and London Heathrow. The kits will roll out across other long-haul international and transcontinental flights throughout the summer.
The First Class International amenity bag comes in navy and black pebble grain faux leather, with an end-to-end zip opening and spacious interior.
For First Class Transcontinental and Business Class International, the amenity bag pays homage to Shinola’s wristlet wallet. It features a combination of canvas and faux-leather, a splash-proof inner lining and two colour-ways – olive and dark navy.
The Business Class Transcontinental and Premium Economy Class amenity bag echoes the distinctive wristlet wallet design in navy. It features two zipper colourway styles, made from recycled PET felt fabric.
Inside each kit are artisan skincare products from perfumers D.S. & Durga. The aromas Rose Atlantic and Radio Bombay will be offered as lip balms and lotions.
FORMIA has recently launched an initiative tied to the company’s wholly-integrated sustainability strategy, which will see all eye masks and socks made from 100% recycled PET fabrics. As part of this initiative, American Airlines will be the first airline to offer these kits with eye masks and socks carrying the Global Recycled Standard (GRS) international certification.
“We are delighted to have brought together three strong brands to create a partnership that will give American Airlines’ passengers a truly unique and purposefully designed kit to take home and re-use. We are excited to support the launch of this industry-leading collection,” commented Roland Grohmann, CEO & managing partner of FORMIA.
Shannon Washburn, CEO of Shinola, said: “These well-constructed and thoughtfully curated kits perfectly represent the passenger journey and expectation in each respective cabin. The kits really emulate some of our travel products and speak to the brand and our attention to detail, and are so well-made that we foresee passengers reusing them for future trips.”
David Moltz, founder of DS. & Durga, said: “At D.S. & Durga, we tell scented stories that transport you to far off places. We are excited to partner with American Airlines and Shinola to bring the stories of D.S. to passengers onboard American Airlines. We hope our fragrances inspire and bring joy to passengers throughout their travels and long after.”