We’re known as the map guys, and our mission is to guide every flying passenger, regardless of age, ability or device.
Kids want to be engaged, but they’ve often been overlooked in the inflight journey. Families are also a big part of airline revenue and market share. We wanted to create something fun, rich and engaging for kids – a whimsical world they could explore.
We gamified the experience with progress badges, puzzles and mini-games. As kids unlock new areas, they can zoom around, explore continents and oceans and discover places along the way. It’s geography made playful.
Tailored with branding
The platform can be tailored with themes and brands. Imagine a Transformers world or Jurassic Park adventure layered into the map.
We also partnered with Formia to connect physical and digital play – puzzles in a booklet or toolkit that tie directly to the inflight map. That tactile-digital connection is something airlines haven’t done before.
When we built our Destination Guide for adults, we drew from TikTok and Instagram reels. For kids, we looked at gaming platforms that encourage discovery and progress. Whether it’s 1980s level-based games or today’s open worlds, the idea is the same: keep exploring and moving forward.
The impact of connectivity
A connected aircraft takes this to the next level. You can update content instantly, add data, enable purchases and link seatback to mobile.
Kids might scan a QR code, continue on their phone and take the experience off the aircraft. Connectivity turns destination discovery into a gamified journey.
Serving every passenger
We want to provide experiences for all – kids, older passengers and those with accessibility needs. Every one of us will eventually face challenges with vision, mobility or cognition.
What we learn from designing for kids or accessible products often makes the main map better too.
What started as a Kids’ Map is already shaping our core product. These interconnected learnings help us deliver a more inclusive, engaging journey for every passenger.
