Sustainability in focus
According to IATA, the supporting organisation of Passenger Experience Week, the average passenger generates 1.4 kilograms of waste per flight. And with passenger numbers expected to soar over the coming year, airlines are coming under increased pressure to address the waste generated by onboard products and single use consumables.
This year’s WTCE will tackle the issue of sustainability head on next week. A dedicated programme of conference sessions and innovative exhibitors showcasing pioneering products, with a focus on sustainability, will help airline, rail operators and cruise lines identify new solutions that will reduce waste and increase recycling.
WTCE will also welcome some of the world’s foremost experts to its Taste of Travel Theatre – run in association with Onboard Hospitality magazine. Four of the programme’s exclusive sessions will be dedicated to sustainability, ensuring attendees are fully up-to-speed on best practices and the most ground-breaking, environmentally friendly forms of packaging.
On Tuesday, 2 April, Matt Rance of MNH Sustainable Cabin Services will take to the stage to lead a debate on ‘Sustainable Thinking’, which will look at how suppliers and airlines can better work together to provide a cradle-to-grave approach for onboard products. Joining him during his not-to-be-missed session will be Gail Yates, Head of Inflight Services at Virgin Atlantic; Bill Carrejo, Director, Sales and Sustainability at Linstol; and Leonard Hamersfeld, Director and Founder of Buzz Products.
The Best Sustainable Packaging session – running on Wednesday, 3 April – will provide five exhibitors with a platform to showcase their latest sustainable packaging innovations during quick fire pitches. Judged by a panel of experts, this exciting and interactive feature will enable visitors to identify some truly unique forms of packaging.
Following the pitches, a panel, chaired by Editor of Packaging News, Philip Chadwick, and featuring Vassilios Georgakopoulos, Director of Product Innovation & Concepts for LSG Group, and Martin Kersh, Executive Director of the Food Service Packaging Organisation, will look at the challenges of plastic and sustainability onboard.
Exploring the challenges of designing packaging that appeals to Generation X and Y, who are recognised for embracing sustainability and a more environmentally-friendly lifestyle, Ariane van Mancius, Founder of Now New Next Food & Packaging Consultancy will discuss the habits, hang-ups and influences of the next generation of passengers, and how social media is helping to re-write the rules on the Taste of Travel theatre on Wednesday, 3 April.
Packaging is one of the many topics explored by Ariane on the latest Passenger Experience Week podcast. Speaking about the role of packaging on the latest episode of PAX Week Views, Ariane said: “There is no other business, other than the airline business, that really designs on the square millimetre. Every millimetre counts. Here, packaging is the stopping power of a product. On airlines, the touchpoints in a customer journey are more important and therefore, packaging has a new role.”
For airline, rail or cruise professionals looking for further insights on the role of packaging onboard, the PAX Week Views podcast is now available download or stream via iTunes or Spotify
Finally, airline trends specialist Raymond Kollau will focus on sustainability during his Onboard Innovations session on 3 April. Providing inspiration for passenger experience innovation, he will reveal exclusive intelligence on the trends, themes and developments in inflight hospitality.
A number of leading brands and packaging suppliers will be present at this year’s event where they will showcase forward-thinking solutions that can be adopted by airlines, rail operators and cruise lines.
First time exhibitor Nour Packaging, stand 1F94, will showcase its advanced packaging solutions. Its products have a focus on environmental conservation and sustainable development, and the company will present a range of products, including a wet towel machine dispenser made from 100% ecological Japanese sugarcane paper, as well as a range of disposable single use cutlery made from biodegradable material.
Colpac, stand 1A85, will also demonstrate its range of food packaging solutions, including a compostable oven proof open tray, as well as a sandwich pack made of compostable paperboard. Its Cookpac range offers a solution for chilled and frozen ready-made meals, which use up to 80% less plastic than traditional trays.
For airline buyers looking to offer sustainable alternatives for onboard amenity products, Onboard XP will highlight its range of eco-friendly amenity kits and toiletries, as well as cutlery and disposable crockery, on stand 4B70.
Archana Sharma, WTCE Exhibition Director, says: “Sustainability is a hot topic, particularly in Europe and the US, and the aviation, rail and cruise sectors are increasingly looking at solutions that can reduce waste and help increase recycling rates. It’s for this reason that we have included a number of sessions dedicated to sustainable packaging this year, all of which will enable operators to identify new forms of packaging that can make a real difference to the world in which we live.”
Returning to the Hamburg Messe from 2-4 April 2019 as part of Passenger Experience Week, WTCE is one of four leading events in one destination, alongside the Passenger Experience Conference, Aircraft Interiors Expo (AIX) and returning following its debut in 2018, Passenger Technology Solutions. WTCE remains the number one event for buyers from the world’s international charter and regional airlines and rail operators, as well as cruise and coach companies.