Taste of Travel 2019

Industry insights

January 16, 2019

The World Travel Catering & Onboard Services Expo (WTCE) – part of Passenger Experience Week – returns to Hamburg Messe from 2-4 April 2019, providing food and drink brands with a unique opportunity to meet with buyers from the world’s leading airlines, rail companies and cruise lines.

Planning for the event is well underway as the travel catering market reports buoyant growth and the in-flight sector alone expects to achieve CAGR of 6.4% over the next seven years, taking its value to around US$29bn .

The growth is driven by ever increasing passenger numbers demanding food and drink options that reflect what they can purchase on the ground. Catering is now a prerequisite for airlines, rail businesses and cruise lines striving to improve the onboard experience.

Halls of inspiration
The free-to-attend exhibition features a smorgasbord of new food and drink products reflecting industry trends and including innovations in gut food, vegetarianism, free-from and world foods.

As demand for meat-free food soars – up by 987% in 2017 according to Just Eat – relevant products being showcased will be Fleury Michon Airline Catering’s pre-prepared seasoned farro with red bell peppers, creamy vegan spinach and rustic carrot meal, and Chum Fruit Snacks‘ 100% natural, no added sugar, gluten-free vegan snacks.While Langerhuize kosher meals and Dr. Schär Group will both be launching products reflecting the demand for healthier options.

Beverage suppliers exhibiting will include a cold-pressed juice producer Bless International Group Limited and Radnor Hills, which manufactures a wide range of spring waters and soft drinks.

Taste of Travel
One of the most eagerly anticipated features of WTCE is the Taste of Travel programme, which is run in association with Onboard Hospitality magazine. Spanning all three days of the show, the specially curated, free-to-attend sessions will feature live demonstrations from the world’s leading onboard chefs and exclusive presentations from passenger experience professionals. Covering a diverse range of pertinent issues, such as sustainability, wellbeing and food waste, this is the premier opportunity for brands to learn about the trends coming to the fore in 2019 and beyond.

And to further demonstrate the innovation at the show, suppliers will be able to sample food and drink products during lunchtime sessions, enabling attendees to experience novel new products in an informal setting.

Networking facilities
Additionally, the Heineken-sponsored, free-to-attend Drinks Reception at the Taste of Travel Theatre on Tuesday, 2 April will provide another opportunity for brands to get together with visitors to discuss opportunities to generate revenue opportunities onboard.

Archana Sharma, exhibition director, WTCE said: “WTCE presents a premier opportunity for food and drink brands looking to break into the onboard industry. Its co-location with Passenger Technology Solutions, Aircraft Interiors Expo and Passenger Experience Conference completes the line-up for the annual, not-to-be-missed Passenger Experience Week which offers airline, rail and cruise professionals a vitally important platform to source new products and define the future of the passenger experience industry. We look forward to welcoming food and drink brands to WTCE to meet with the industry’s creative, trend setting innovators and to discuss the exhilarating opportunities to transform their business overnight.”

For more information on the opportunities to exhibit at WTCE or to register to attend, visit worldtravelcateringexpo.com