March 2, 2024

West Entertainment appoints new SVP of Entertainment

Asif Khan has been appointed as West Entertainment’s new Senior Vice President (SVP) of Entertainment. Formerly the Head of Inflight Entertainment and Communications (IFEC) and Publications at Etihad Airways, he brings over 24 years of experience to the aviation industry. 

His role will initially be based in West’s UAE office, with frequent travel to the US to work on business strategy and sales. Cathay Pacific Airways, Dragonair, Emirates and Qatar Airways are amongst the airlines he has worked with.

Asif was responsible for the development and delivery of Etihad’s IFEC strategy and products, including digital entertainment (seatback and wireless), applications, connectivity services and publications. He also managed the E-box entertainment brand. 

Asif holds a bachelor’s degree in communications and a master’s degree in international business. 

Rick Warren, Managing Partner at West Entertainment, said: “It is a pleasure to be working with Asif again. As a supplier to Etihad Airways for the past five years, and working with Asif quite closely, I have been impressed by Asif’s knowledge, management skills, and his ‘taking care of business’ approach that I know will be a tremendous asset to the West Entertainment team.” 

“I am very much looking forward to working with West Entertainment in developing and growing their business. Rick and Kate have great relationships and a stellar reputation in the IFE industry, and I am pleased they have placed their faith in me. I am excited to be in the CSP space once again, giving me a chance to work with multiple airlines in different markets,” added Asif.