April 17, 2024

Watermark showcases Australian art with Qantas

Watermark has partnered with Qantas and Tourism Western Australia to create limited-edition amenity kits as part of the state’s new Walking On A Dream brand promotion.

The project sees the work of Western Australian Wongi artist Kevin Wilson to featured on the kits to showcase some of the most beautiful parts of WA including ancient tracks, waterways and animals from iconic WA destinations including Ningaloo Reef, the Margaret River Region, the Kimberley and Perth.

The kits are now offered to Business customers travelling on Qantas international flights from Singapore, London and Rome to Perth. Each contains an eye mask featuring Wilson’s design, along with socks, earplugs, and Lit’ya skincare products.

Qantas Group Chief Customer Officer Markus Svensson, said the airline’s amenity kits provide a unique canvas on which to highlight the beauty and diversity of Western Australia to a global audience. “Along with inflight pyjamas, amenity kits are an important part of the Qantas international Business experience. Many of our customers repurpose them as wallets, or for storing make-up or keys, so we’re pleased to provide an opportunity for our customers to take home a special piece of artwork by a local Indigenous artist.”

Kevin Wilson, who is from the Western Australian Goldfields and a founding partner of Aboriginal creative agency Nani Creative, said he aimed to capture the story of wondering, exploration and discovery within his artwork. He said: “It’s so nice to be able to create some work that reflects our state for those coming to visit or stay. I hope that the vivid, interwoven artwork sparks the adventure within and encourages people to explore our beautiful landscapes.”

Qantas is proud of its commitment to championing reconciliation and promoting the best of Australia to the world. Since 1994, through the Flying Art Series, the airline has commissioned and displayed five striking Indigenous Australian liveries across its fleet.