Starting June 1, United passengers on most flights over two hours will be able to purchase beer, wine and White Claw Hard Seltzer – making United the first major airline to offer the hard seltzer onboard its aircraft.
On June 15, United will introduce a revamped menu of for-purchase snacks and new premium cabin meal options on most flights over 1,500 miles and hub-to-hub flights over 800 miles or more than two hours. Customers will be able to purchase these offerings from the Buy-On-Board menu using United’s new mobile wallet technology.
“We know that having a wide variety of gourmet food and beverage options is important to our customers and we look forward to introducing these exciting, new options to enhance their flying experience,” said Toby Enqvist, chief customer officer for United. “Our new contactless payment technology enables us to safely introduce this new menu on select flights as we continue to see more customer return to flying.”
United’s revamped adult beverage menu features a number of options sourced locally from United’s hubs, along with customer favourites from iconic brands. The new menu includes: White Claw Mango; Breckenridge Brewery Juice Drop Hazy IPA; Kona Brewing Co. Big Wave Golden Ale; Michelob ULTRA; Stella Artois, and Red, white and sparkling wine options.
United’s new snack boxes offer three distinct experiences for travellers of all ages and tastes. These include a Tapas Box, containing hummus, bruschetta, breadstick crackers, flatbread crackers, sea salt almonds, olives and dark chocolate sea salt caramel; The Takeoff Box, containing salami, apricots, gouda cheese spread, white cheddar cheese spread, multigrain crackers, cream crackers, smoked almonds and Toblerone, and a Recline Box containing Pirate’s Booty white cheddar puffs, honey mustard pretzels, gummi bears and OREO cookies.
In addition to Pringles Classic potato chips, United is adding three new a la carte snacks to its menu, including high-protein and gluten-free options. The revamped menu includes: Trü Frü Banana Bites: hyper-dried bananas covered in dark chocolate; Food Should Taste Good Chips & Salsa Box: gluten-free, sweet potato “tortilla” chips with roasted pepper salsa, and GourmetNut Mega Omega Trail Mix: snack mix with walnuts, dried mango, almonds, cranberries and pumpkin seeds.
United is also introducing new meal offerings to customers seated in domestic premium cabins on flights over 1,500 miles and hub-to-hub flights over 800 miles. The enhanced meal service includes a choice of entrees – including fresher options like egg scramble with plant-based chorizo and grilled chicken breast with orzo and lemon basil pesto – sides and dessert.
The airline has also partnered with Eli’s Cheesecake to create a unique United chocolate pie flavour called “Pie in the Sky.” The meals will be served on one tray, with items individually wrapped, to limit person-to-person contact and further the safety of the airline’s employees and customers.