Travellers flying United Business will be the first to experience new amenity kits that feature exclusive products from the Venus Williams-backed wellness brand Asutra.
The airline has also introduced new amenity kits for United First passengers travelling between the continental US and Hawaii, including skincare from Hawaiian brand Ua Body, which will debut onboard later this month.
Created with Asutra, the new United Premium amenity kits offer cruelty-free skincare made without any parabens, phthalates or petroleum. Each kit includes an Asutra face towel, lip balm and hand lotion made with magnesium plus mango seed butter, coconut oil and almond oil. All held in a reusable, Asutra-branded pouch, the kit also includes a bamboo toothbrush, toothpaste, Asutra eye mask and ear plugs.
The pouch and eye mask are made with recycled materials and a card inside the pouch offers inspiration for self-care practices while travelling.
Meanwhile, the new United Hawaii amenity kits contain skincare from Ua Body, a brand that is owned, operated and made in Hawaii. Each kit includes a lip balm, hand cream and face mist, featuring local scents like sandalwood, jasmine and coconut and local ingredients like Kukui oil and Organic Royal Hawaiian Sandalwood oil. Each kit also includes an eye mask made with recycled materials plus a bamboo toothbrush, toothpaste and ear plugs.
The reusable Hawaii amenity kit pouch features artwork from local artist Christie Shinn. The pouch, made with recycled materials, comes in four different designs featuring the local landscape.
Last month, the airline debuted new United First seats with wireless charging, vegan leather upholstery, Bluetooth connectivity, privacy screens, Italian quartzite cocktail tables and an ergonomist-designed cushion.