July 25, 2024

Turkish Airlines introduces ‘Tomorrow On-Board’

To coincide with World Environment Day (5 June), Turkish Airlines introduced its sustainability brand Tomorrow On-Board.

The brand was revealed during a special event, held on World Environment Day, at the Turkish flag-carrier’s hub, Istanbul Airport. In line with principles underlying Tomorrow On-Board, the event presented a display of sustainable inflight products and services and featured an exhibition of items made from repurposed aircraft parts.

Turkish Airlines’ sustainability brand, Tomorrow On-Board conveys the scope of its future goals and aims to present its comprehensive vision to passengers and investors as part of the corporate culture. The initiative was created with key objectives at its core:

  • Enhancing the brand image
  • Delivering a unified message and visual framework for all sustainability statements
  • Systematically communicating sustainability activities to investors
  • Ensuring passengers have the opportunity to take part in sustainability initiatives.

Tomorrow On-Board will serve as a brand guiding all the company’s sustainability practices and communication efforts.

Levent Konukcu, Turkish Airlines Chief Investment and Strategy Officer at Turkish Airlines, said: “Tomorrow On-Board initiative embodies our commitment to reducing our environmental impact and enhancing sustainability practices across all our operations to leave a better world for future generations.

“Through this platform, we emphasise our dedication to offering transparent information and data, ensuring that our sustainability efforts are consistently clear and easily accessible to all stakeholders,” continued Konukcu.

To coincide with the event, the art exhibition 41.2607° North and 28.7424° East was unveiled at Istanbul Airport. Showcasing a curated selection of artworks, including paintings, sculptures and installations by four artists, it will be available for travellers to view for two weeks.