July 25, 2024

Touch and Aeromexico announce IFE partnership

Touch Inflight Solutions (Touch), the provider of inflight entertainment (IFE) solutions, has announced a new partnership with Aeromexico. The aim is to deliver best-in-class IFE experiences reflecting Aeromexico’s modern identity.

The companies plan to develop new IFE offerings and optimisation strategies to continue elevating the Aeromexico passenger experience, collaborating to deliver unique and culturally relevant content experiences. The programming will align with Aeromexico’s brand and identity, resonating with the aspirations of new generations of Mexican passengers.

“We look forward to working with Aeromexico to highlight the diverse and dynamic cultural fabric that makes Mexico unique,” said João Chaves, Director of Customer Service at Touch.

“Our exclusive content will enable Aeromexico passengers to feel connected to Mexico’s vibrant heritage and modern arts.”

Viewer content analytics will be a driving force for personalising content The data-backed approach will allow Aeromexico to provide tailored programming that evolves alongside changing passenger preferences.

As a major Aeromexico shareholder, Delta Air Lines is a key partner for optimising workflows and scaling efficiencies. Close coordination between Touch and Delta on technical services and content management will enable seamless collaboration for the benefit of Aeromexico passengers.

“This partnership signifies our dedication to setting new standards for inflight entertainment,” said António Fernandez Ojeda, Vice President Product and Onboard Services at Aeromexico.

“We look forward to pioneering the future of engagement and entertainment with Touch.”

aeromexico.com ; touch.aero