July 25, 2024

The Uncommon focuses on sustainability

The Uncommon is looking to scale its sustainable canned wines across the aviation industry.

The sparkling wine and spritzer brand was present at this year’s Speciality & Fine Food Fair in London. Packaged in a canned format, it is available in four core variants: Gerald, a bubby white wine; Eleanor, a bubbly rosé wine; Alfie, an elderflower & cucumber white wine spritzer and Peggy, a mint & jasmine rosé wine spritzer.

Described as ‘low in ABV, supremely refreshing and brimming with botanicals’, The Uncommon cans are lightweight, stack tight and endlessly recyclable. They are also smash-proof and chill fast. 

Co-founder Henry Connell witnessed the success of canned wines while he was living in the US. He also saw how English sparkling wines were beating champagnes in some of the world’s most prestigious competitions. That’s when inspiration struck – why not make a high-quality local wine in a sustainable format?

“We simply want to offer a sustainable alternative to traditional sparkling wine. It doesn’t make sense to serve 750ml bottles on flights and then pour most of it away at the end of the journey. There are many situations where glass bottles just don’t suit. Our single serve format eliminates this issue in the air, where every gram and inch has a fuel cost,” he said. 

The Uncommon is available to pre-order now on British Airways flights. Its English Bubbly Rosé was upgraded to the airline’s core range onboard short-haul routes to and from UK airports.