May 22, 2024

The art of entertainment

Silent contemplation of art has been shown to improve personal wellbeing. Julie Baxter discovers how this can now be part of the onboard experience

The entertainment industry has been reinventing itself during the global lockdowns. While cinemas, theatres and cultural attractions of all kinds have been closed, the creatives behind them have been finding all kinds of imaginative ways to bring their products to our screens. And now that push is bringing art and culture onboard as part of the IFE mix. 

QuiverTree Media has teamed up with ikonoTV, the world’s first art streaming platform, to provide access to content from worldwide collections, archives, galleries and museums inflight. Roll out of the content is already in hand for carriers such as Iberia Express, Volotea, Air Nostrum, Pegasus and Sun Express, and the content can be viewed onboard via personal devices or seat-back screens.

Art streaming

The concept of streaming ‘Art in Silence’ enables passengers to immerse themselves in the visual experience, without sound or commentary, for silent contemplation, an activity which has been shown to aid personal wellbeing as well as broadening cultural understanding.

The full portfolio showcases more than 500,000 works including masterpieces such as The Garden of Earthly Delights by Dutch master Hieronymus Bosch, the Naked Maja from the Prado’s Goya Collection, and the Nefertiti bust dating back to c.1345 B.C.

Relax and view

Subscribers also gain access to interviews with artists, documentaries, exhibitions and performances, as well as the opportunity to meditate in the virtual museums.

The ikonoTV concept was launched in 2011 by Elizabeth Markevitch, a curator with over 20 years of experience. She says: “People can often be intimidated by art, concerned they may not understand it, when in fact, one only needs the opportunity to relax and feel in order to experience it and feel fulfilled.” 

QuiverTree Media is a specialist in Aviation Media integrating content, advertising and OTT services onboard.Its customers include airlines in Europe, Africa and Asia with a combined fleet of over 500 aircraft. 

The company also collaborates with Audible, an Amazon company, to bring digital spoken-word entertainment onboard.