Qatar Airways and Swizz Beatz are collaborating on a creative platform, The Qatar Airways Creative 100. The platform celebrates the most influential creatives shaping the future of global culture.
Encompassing art, design, music, technology, sport and more, the list brings together tastemakers.
The airline will introduce a dedicated digital home for the Qatar Airways Creative 100. It will act as a cultural hub showcasing films, interviews, podcasts and city guides designed by global creators.
The platform will also deliver exclusive benefits for Privilege Club members, including access to masterclasses led by Creative 100 inductees and priority invitations to cultural events.
Swizz Beatz was born as Kassem Daoud Dean in the Bronx, New York, and is a Grammy Award-winning music producer, artist and a Harvard Business School graduate.
Marking the start of the partnership, ‘The Dean Collection’, founded by Swizz Beatz and Alicia Keys, has united with Qatar Airways for the inaugural Qatar Airways Creative 100.
The yearly ‘Creative 100’ will spotlight 100 visionaries whose work transcends borders. The first creatives announced include Black Coffee, the Grammy Award-winning South African DJ and producer; Miles Chamley-Watson, the Olympic fencing champion and style innovator; Kristian Teär, CEO of Bang and Olufsen; Yoon Ahn, the American fashion designer who co-founded AMBUSH; and Flavio Manzoni, Chief Design Officer at Ferrari.
From the arts, inductees include Kennedy Yanko, the sculptor who meshes creations with salvaged metal paint skin, and Patrick Eugene, a visual artist whose works explore identity, culture and the human experience.
Badr Mohammed Al-Meer, Group Chief Executive Officer at Qatar Airways, commented: “At Qatar Airways, creativity fuels everything we do. As the World’s Best Airline, creativity shapes how we innovate, connect cultures, and reimagine the experience of travel. Our partnership with Swizz Beatz reflects that same spirit – a shared belief that creativity has the power to inspire, to unite, and to transform the way the world connects. Through the Qatar Airways Creative 100, we celebrate those whose ideas shape culture, bringing people together through creativity and artistry across borders.”
Swizz Beatz said: “Together, we’re creating a platform that shines a light on the most inspiring people of our time. The Qatar Airways Creative 100, in collaboration with The Dean Collection, is the first step.”
