Swiss principles of ‘quality, practicality and timeless design’ have been used to create new Premium Economy amenity kits for Swiss International Air Lines.
The kits have been designed by specialist Clip to be used long after the flight.
There are three versions in total and each kit has two colourways.
The Tin Box kit is a sleek, compact tin case finished in deep matte burgundy and black and can double as a pen case or glasses holder. The boxes are designed to stack elegantly, making them practical on a desk and beautiful to collect.
They are a modern continuation of the tin box concept that Clip first introduced for SWISS almost a decade ago.
The Transparent Pouch is a sturdy, TSA-compliant transparent pouch which is ideal for toiletries at airport security or for storing bathing essentials while travelling.
The Fabric Pouch is made from premium recycled polycanvas with a discreet zip closure, “striking the perfect balance between high quality and humble elegance”.
The kit can be used to store small electronics, cables or jewellery on the move.
All kits carry the SWISS hallmark in a subtle, refined manner in “a nod to the airline’s prestigious reputation and its philosophy of quality without ostentation”.
Each kit includes travel essentials such as 100% rPET socks, earplugs, Humble-branded toothpaste and a bamboo toothbrush, encouraging reuse and long-term value.
“We are delighted to continue our long-standing collaboration with SWISS, creating products that passengers not only enjoy onboard but also want to keep, reuse and collect long after the flight,” said Cindy Lam, Director at Clip.
“These new Premium Economy class kits perfectly embody the Swiss spirit: practical, elegant and enduring.”
