March 3, 2024

Sustainability-focused alliance announced

IN Air Travel Experience, Antos Environmental and 2030 Markets have announced an alliance to bring their combined expertise in resource recovery, circular economy and energy transition to international aviation as susta.IN.

Building on the sustainability strategy introduced in 2019 by IN Air Travel Experience, susta.IN will bring innovative technologies and know-how to underutilised end-of-life materials from airlines, airports and caterers. It is anticipated this will create new revenue opportunities and improve environmental performance within the global aviation industry.

Jonathan Cocker, a founder of sustai.IN, talking at the 2023 Passenger Experience Conference (PEC) in Hamburg, Germany.
Jonathan Cocker, a founder of sustai.IN, talking at the 2023 Passenger Experience Conference (PEC) in Hamburg, Germany.

Founders of susta.IN

The founders of susta.IN are Anne De Hauw of IN Air Travel Experience (a boutique consultancy specialised in customer experience, innovation and Environmental and Social Governance (ESG) for air travel), Tony Schifano of Antos Environmental (a US-based global ESG consulting firm specialising in organizational performance related to sustainability, resource management and economic development) and Jonathan Cocker of 2030 Markets (an international professional services firm dedicated to commercialising the intersection of circular economy and energy transition, including the decarbonisation of aviation, advanced recycling, renewable natural gas and hydrogen end-markets).

Initially, the alliance will prioritise working with key industry and technology stakeholders to develop next-generation waste-to-resource solutions. These include utilising Artificial Intelligence (AI) to track and reduce food waste as well as identifying Sustainable Aviation Fuel (SAF) feedstocks within the aviation industry, such as biomass plus waste oils and greases – collectively known as Hydroprocessed Esters and Fatty Acids (HEFA).

New energy installations will also be a priority. This means looking towards converting end-of-life materials generated within airports to make renewable natural gas or hydrogen for on-site backup or emergency energy systems.

Advanced recycling opportunities will also be examined. That includes sourcing aviation polymers to produce ‘plastics-to-plastics’ recycled content. Elevating organisations’ performance through education relating to new sustainability-based operations also falls within the remit of susta.IN, which will also perform supply chain assessments and provide environmental product recommendations.

Anne de Hauw, a founder of sustai.IN, talking at the 2023 Passenger Experience Conference (PEC) in Hamburg, Germany.
Anne de Hauw, a founder of sustai.IN, talking at the 2023 Passenger Experience Conference (PEC) in Hamburg, Germany.

Ground-breaking venture

“Susta.IN is a ground-breaking venture as it brings together a unique combination of subject-matter experts from both inside as well as outside the industry. Our sustainability expertise combined with operational background in aviation and complex waste management sectors such as medical waste, our experience with global full-service carriers on the topic and our unbiasedness enable us to deliver best practices without any strings attached,” said Anne de Hauw.

“I am thrilled to be able to support airlines in reducing and repurposing waste, avoiding landfill and reducing operational costs,” she added, pointing out that this would “start moving the needle and creating a real difference for the entire industry and its customers.”

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