Stellar Entertainment has produced a customised boarding video to welcome passengers on China Airlines.
The video, which rolled out across the fleet in the first quarter of 2022, conveys the airline’s brand, values and message via soothing music and alluring visuals that resonate the beauty of Taiwan.
Through its studio production arm, the creative team worked closely with China Airlines to encompass five thematic segments.
The process began by briefing Stellar’s in-house composer who came up with a musical direction that would guide the work of Stellar’s graphic designer and video editor. Stellar created an original music composition, tailored to align with the visuals and with the airline’s requirements.
Meanwhile, the images used throughout the video were primarily licensed work from a freelance photographer specialising in time lapse footage of picturesque Taiwanese scenes.
Stellar’s Creative Director Brad Power said: “One of the challenges during this project relates to the video duration. At approximately 14 minutes, both the visual content and music had to take the passenger on a journey. The ebb and flow, and musical dynamics must all contribute to the outcome and leave the viewer with the desired mood and mindset.”
