The world’s first dynamic inflight shopping mall experience on a Starlink-connected airline has been introduced by airBaltic. The Latvian airline has partnered with InterLnkd to integrate AirMall into its Skynet onboard Wi-Fi portal.
Passengers can browse more than 20,000 brands via their personal electronic devices in the airline-branded retail channel. No stock is carried onboard and there is no crew involvement.
The provider-agnostic solution offers tailored recommendations, loyalty integration and flexible post-flight delivery options.
Designed to plug into any airline’s existing captive portal, AirMall uses an intelligent matching engine to curate products based on the passenger’s profile and destination. This allows airlines to offer a personalised selection of fashion, beauty and travel products from brands their passenger know and trust.
The roll-out with airBaltic’s Starlink connectivity follows a milestone partnership with another connectivity provider, Viasat.
Viasat’s airline customers can choose to activate AirMall using their existing portal infrastructure. Carriers can deploy the global marketplace solution quickly across their fleets, with no additional onboard hardware or software required.
Natālija Kuzmina, Vice President of Customer Experience and Insights at airBaltic, said: “By adding AirMall to our new Skynet platform, we’re giving passengers a new way to shop in flight from their favourite brands. With curated products, home delivery and airBaltic Club points earned on every purchase, AirMall is an important step in building on our investment in inflight Wi-Fi and expanding what we can offer our customers onboard.”
Barry Klipp, Chief Executive Officer of InterLnkd, commented: “airBaltic rolling out AirMall on a Starlink-enabled fleet is a clear sign that airlines are turning the connected cabin into a digital experience. We’ve built a globally scalable solution that fits seamlessly into an airline’s own digital and loyalty ecosystem. Passengers can enjoy the same convenience and choice they expect on the ground, while airlines get an engaging and practical way to offset the cost of connectivity.”
