Spafax has teamed up with music rights and data platform Blokur to streamline its inflight entertainment (IFE).
The collaboration is expected to optimise and automate the music publishing clearance process onboard.
Blokur’s technology streamlines music publishing rights clearances and royalty reporting. Along with Tuned Global, which manages Spafax’s record label clearances, its technology will help the travel media provider ensure that its music content is both comprehensive and fully compliant.
With this partnership, the Spafax programming team hope to focus on ‘creating engaging playlists and curating fresh audio content’.
The new system is set to launch at the end of 2024, in time for Spafax’s IFE rollout during the first quarter of 2025.
Maura Chacko, SVP of Content Experience at Spafax, said: “Partnering with Blokur is an exciting step forward for us. By automating the music rights clearance process for publishing, we can craft and deliver memorable listening experiences for passengers, including creating unique playlists that enhance the passenger journey and mirror passenger behaviour on the ground.”
Gabriella Heybourne, Senior Business Development Manager at Blokur, added: “We’re excited to work with Spafax and bring our expertise and industry leading technology in music rights management to inflight entertainment. Together, we’re simplifying the process so great music can be made available to airline passengers.
