Singapore Airlines has selected Longbottom & Co. as its exclusive tomato mixer partner across Suites, First, and Business cabins.
Longbottom & Co said the decision “ends a decade-long search for a Bloody Mary that passengers re-order” and means that Singapore joins a growing roster of premium airlines choosing its tomato juice, including British Airways and Norwegian Airlines.
Founder Ed Bathgate said: “Singapore Airlines sets the gold standard for premium service, so when they choose your product after extensive testing, that’s the ultimate validation.
“We’ve always believed passengers deserve better than reconstituted tomato paste, especially at 35,000 feet where taste matters most. This partnership proves the industry is ready to elevate the last unmixed mixer.”
A spokesman said tomato juice is the most eminent mixer in the sky, but most airlines serve reconstituted UHT paste with unpronounceable additives.
“Longbottom changes this equation with fresh-pressed Canary and Pear tomatoes from Southern Spain, squeezed within two hours of harvest and properly seasoned for altitude conditions,” he said.
“Science shows that lower pressure, dryer air and even noise (all three of which airplane passengers experience) reduce our ability to taste sweet and salty flavour, but make our tastebuds more sensitive to umami, and Longbottom’s fresh tomatoes a direct umami-hit to the palate.”
The company said Norwegian Airlines achieved a 38% uplift in premium vodka sales (and 45% uplift in tomato juice sales) when switching to Longbottom, while all partner airlines report increased tomato juice consumption versus previous suppliers.
