Singapore Airlines has launched a Miles of Good campaign designed to raise 100 million KrisFlyer miles for donation to frontline and essential workers who have been tirelessly serving the public during the Covid-19 pandemic.
A corporate social responsibility campaign under the airline’s #SIAcares initiative, the scheme allows KrisFlyer members to nominate deserving individuals with a minimum donation of 1,000 miles. The members and their nominees must reside in the same country or territory. Eligible nominees include healthcare workers, public transport workers, supermarket employees, cleaners, as well as food delivery, courier and postal services personnel. Members can also donate their miles without making any nomination.
KrisFlyer members may submit their nominations and donate their miles via the Miles of Good campaign landing page on SingaporeAir.com.
Singapore Airlines hopes to raise 70 million KrisFlyer miles through these donations and will contribute another 30 million miles towards Miles of Good. Nominations end on 10 August 2020, although members have up to 20 November 2020 to donate their miles.The miles can then be used to book flights on Singapore Airlines, SilkAir, Scoot or on other KrisFlyer partner airlines or redeemed for gift items, hotel stays, car rentals, or shopping, dining, wellness and grooming services via KrisShop, KrisFlyer vRooms, and KrisPay*.