Concept launched: October 2025
Elements: Interior Design / Catering / Technology / Service / Crew / Sustainability
Riyadh Air aims to redefine the guest experience by creating a seamless, elevated journey that reflects its bold identity and commitment to excellence. Through innovative training, distinctive uniforms and a cohesive brand language, crew are empowered to deliver intuitive, authentic and world-class hospitality.
This concept integrates elegance and modernity across every touchpoint from striking liveries and fashion-forward uniforms to curated dining, and refined interiors, ensuring consistency and sophistication. The goal is to position Riyadh Air as a next-generation airline that celebrates Saudi heritage while setting new global standards for style, service and sustainability.
Interior design
From livery and branding to uniforms, interiors and service rituals, the goal was to create a cohesive design language that guests and crew instantly recognised. This meant integrating signature elements – such as the Canopy Twist inspired by Bedouin tents – and the rich colour palette into fashion, tableware, styling and digital interfaces.
The brief challenged teams to move past functional design and create moments of emotional connection. Every detail was intended to signal prestige, innovation and cultural pride.
Guests encounter a unified identity across all touchpoints. This consistency helps build trust and sophistication. The refined interiors reflect an obsessive attention to detail from the mocha gold veined stone accents to the thoughtfully curated palette: dark indigo, mocha, iridescent tones, skyline blue, sunset peach and lavender. The tone is of rich sophistication with the identity of the city of Riyadh woven into everything. The new cabin interiors feature ergonomically crafted seating, plush materials and soothing colour palettes. Premium finishes, sustainable materials and Saudi-inspired touches pair with global influences to create moments of indulgence and cultural connection for every cabin.
Catering
new standard for airline dining – where bold design meets sustainability and tableware becomes an important canvas for storytelling. Every piece embodies Hafawa – the spirit of Saudi hospitality – through meticulous design and purposeful detail.
The culinary programme reimagines traditional Saudi flavours with a modern twist while also celebrating established international favourites. Business guests enjoy an order-on-demand concept on long-haul flights, for maximum flexibility and personalisation.
The meal service aims to deliver moments of connection, prestige and cultural pride.
Technology
As a digitally native airline, Riyadh Air sought to rethink traditional norms emphasising intuitive technology, sustainability and obsessive attention to detail whether through OLED screens, integrated audio or eco-conscious materials.
As Panasonic’s launch customer for Modular Interactive, the airline has built something entirely new, a cutting-edge entertainment system with 4K OLED screens, integrated audio and personalised content syncing, redefining onboard entertainment. Intuitive interfaces and cinematic immersion eliminate the frustrations of outdated systems.
Service/crew
The premium uniform line features timeless cashmere outerwear, elegant dresses and trousers in fine wools, custom leather footwear, amethyst earrings, and chic pillbox hats. Two exclusive hues: Electric Amethyst for womenswear and Dark Amethyst for menswear, were inspired by Saudi lavender fields.
Designed by Ashi Studio the uniforms combine elegance with functionality, empowering crew members to deliver service that feels elevated and stylish. New training initiatives ensure hospitality is intuitive, authentic, and aligned with Riyadh Air’s brand promise.
Sustainability
Eco-conscious design choices – such as reusable tableware, recyclable materials and elimination of single-use plastics – reinforce Riyadh Air’s commitment to the environment.
