May 30, 2024

Reusable Acqua di Parma amenity kits on Air Canada

Starting this month, Premium passengers on Air Canada’s international flights will be presented with reusable Acqua di Parma amenity kits. The partnership has been created by Buzz.

Air Canada Signature Class passengers will receive the travel case, which is yellow, in keeping with Acqua di Parma signature colour. Inside the bag, passengers will find Acqua Di Parma body and bath products including Colonia hand cream and lip balm for inflight hydration. Socks, a dental kit, and oversized eye mask, glasses cloth and 3M earplugs are also supplied in the new amenity kits. The dental kit includes a toothbrush made using a cornstarch blend.

“We’re delighted to present Acqua di Parma’s iconic, sophisticated and refined items to our global customers as part of Air Canada Signature Class, our end-to-end premium travel experience featuring exclusive products and services,” commented Jacqueline Harkness, Air Canada’s Senior Director – Product.

“We are delighted to partner with a world-leading airline like Air Canada, renowned for their premium service and inflight experience. This is a collaboration of value that allows us to bring Italian warmth and refined lifestyle all over the world,” said Enrico Sorenti, Acqua di Parma’s International Sales Director.

Meanwhile, International Premium Economy and North America Signature Class passengers will also receive upgraded amenity kits. They will receive a functional, reusable amenity tote bag made from 100 per cent recycled material. Containing an eye mask, socks and dental products, the black tote bag can be used for packing personal items, shoes or as shopping bag.

The new line of amenity kits and totes have been designed to significantly minimise single-use plastics, including the elimination of plastic wrap. Where possible, paper packaging has been used, including the use of Forest Stewardship Certified (FSC) paper packaging and soy-based inks.