June 25, 2024

Retail inMotion supports new onboard-retail concept with Lufthansa

Lufthansa Group has chosen Retail inMotion (RiM) as its exclusive partner in implementing a new onboard-retail concept.

RiM will support the global aviation group by providing its expertise and best practices in the development and management of a customer-centric and premium retail concept.

From spring 2021, the new food and beverage products will be available to Economy passengers on Lufthansa, SWISS, and Austrian Airlines short- and medium-haul flights. Based on their respective brand identity, Retail inMotion has designed individual product concepts together with the airlines. The common denominator will be the emphasis on fresh, regional highlights, as well as a carefully selected and curated assortment of snacks and drinks. The new concept will be introduced consecutively by each airline and replace complimentary snacks.

The partnership will open up RiM’s full range of technology solutions to the Lufthansa Group and will support the company on its path to delivering a premium, integrated passenger and crew experience by using innovative digital platform solutions.

“We are proud to support three leading European airlines in building a best-in-class passenger experience based on individualisation, excellence and efficiency,” added José Lirio Silva, head of onboard retail Europe for Retail inMotion. “We are looking forward to supporting the Lufthansa Group on this exciting new journey.”

“Our customers want more choice and quality,” said Heike Birlenbach, chief commercial officer (CCO) at Lufthansa Airlines. “With RiM as a retail and IT partner, we can optimally implement the new concept and offer our customers a broader, high-quality selection of food and beverages onboard in the future.”