Qatar Airways has entered the metaverse by launching QVerse, a novel virtual reality (VR) experience for visitors to the airline’s website.
Users of the qatarairways.com/QVerse website can now virtually tour and navigate the Premium Check-in area at Hamad International Airport (HIA), the cabin interior of the airline’s aircraft, including the award-winning Business Class – Qsuite, and the Economy Class cabin, through their own Personal Electronic Devices (PEDs). A MetaHuman cabin crew member will also offer them a digital interactive customer experience.
The experience was developed using Epic Games’ Unreal Engine, an advanced real-time 3D creation tool, and MetaHuman Creator, a cloud-based app for creating high-fidelity digital humans.
Qatar Airways is the first global airline to introduce a MetaHuman cabin crew, featuring a digitally-created high-fidelity 3D human model named ‘Sama’ – whose name is of Arabic origin and translates to ‘sky’. Sama engages with the user, taking them on a virtual journey, presenting the unique features of both the Business and Economy Class cabins through a narrated script.
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “With physical boundaries beginning to be challenged by the metaverse on an increasingly larger scale, it is exciting to embrace a technology that enables all travel enthusiasts to enjoy a unique immersive experience of our award-winning products and services.”