July 21, 2024

Dairy-free drink PureOaty launches on British Airways

Glebe Farm Foods-owned PureOaty has debuted onboard British Airways.

The oat drink brand has secured a contract to supply British Airways’ long-haul international flights.

Passengers can find the 100% British-made Barista oat drink being served in hot drinks onboard flights departing Gatwick and Heathrow.

PureOaty was chosen over a handful of other dairy-free milk brands for its taste and “impressive performance in tea and coffee”, scoring the highest in live trials. 

It is the only gluten-free oat drink in the UK to be certified by Coeliac UK. PureOaty also offers sustainability credentials, with 150 metres of food miles thanks to the entirety of its processing and packing taking place at Glebe Farm Foods’ Cambridgeshire site.

Philip Rayner, Managing Director of Glebe Farm Foods, said: “To say we’re flying high with this win would be an understatement. British Airways is an iconic, homegrown brand synonymous with impeccable standards, so to secure such a significant contract is a real milestone for our business. 

“We’re also delighted to collaborate with an airline so aligned to our core values in terms of environmental practices, proud heritage and championing of British-made products. Thanks to a seamless start, the partnership is already off the ground and passengers are now taking to the skies while enjoying their favourite hot drink made with delicious, barista-quality PureOaty.”