Contributors to the first meeting of the Get Onboard Now! Profits Action Group agreed all industry norms have to be challenged post pandemic, with the focus on radical change in the ways the onboard hospitality sector does business.
The group highlighted logistics, loading and inventory planning as key areas for
rationalisation and improved efficiency, with digital transformation and changing
passenger habits now opening the way to new ordering and delivery models for F&B and retail.
The group’s participants all recognised the need to rethink traditional ways of delivering catering and retail onboard with the focus on profits and maximising efficiencies. They identified the potential of new collaborations between airlines, airports, caterers, logistics businesses and new players to allow for purchasing and delivery all along the journey.
The contributors noted the need to better understand passenger habits and demands post-pandemic and develop fully customer-centric sales strategies. They noted that travel sector supply chains are increasingly out of step with those in other sectors and models need to adapt to support the new normal. They identified huge opportunities for savings through digitalisation of the passenger experience and back office automation.
With expertise across the supply chain, our experts in the group will now work to evolve the debate on these topics and identify case studies which reflect best practice and the innovation needed, in partnership with Onboard Hospitality.
Attending the kick off session were Lance Hayward, THP; Job Heimerikx, CEO AirFi; Michele Green, Tourvest; Jodi Spicer, American Airlines; Willem Human, Quartus Gain & THP; Kai Kosicki, Expair & THP and Julie Baxter, Onboard Hospitality.
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