June 25, 2024

Popcorn with a cheesy twist

Popcorn Kitchen has launched a new cheddar flavour popcorn.

Made with 30% English cheddar, the cheesy snack joins the line up of new flavours announced earlier this year: Raspberry White Choc, Choc Mint, Lemon Drizzle & Choc Orange.

Sales director, Louise Webb said: “It was imperative to both Andy and I that Popcorn Kitchen’s ongoing pledge to pure, unadulterated popcorn happiness had to encompass our island’s finest foodie traditions, and nothing in truth shouts ‘irrefutably British’ more than a top-notch cheddar! As a savoury snack loving nation, cheese-themed nibbles have been a cornerstone for British snacking aficionados, albeit on many occasions the actual presence of real cheese (let alone a prime cheddar) has been a recurring dilemma.”

Popcorn Kitchen’s artisanal small batch portfolio already includes a range of savoury flavours, such as Sweet & Chilli, Simply Salted and Sweet & Salt.

“Popcorn has universal appeal,” said marketing director, Andy Valentine. “Whilst younger taste buds invariably lean towards our sweet portfolio, many of our long-standing brand diehards have told us about their craving for Popcorn Kitchen to unveil a flagship savoury flavour that resonates with their ‘slow food’ preferences, bringing a little extra theatre to cheeseboards, canapé trays or even as a light bite with a nice glass of something chilled.”