April 15, 2024

P&O Cruises taps Tidal Rum

Jersey-based rum brand, The Tidal Rum, has partnered with P&O Cruises to create the first rum to be made and distilled at sea on all Caribbean holidays onboard its newest ship, Arvia.

With a shared passion for the sea environment and a commitment to sustainability, The Tidal Rum will collaborate with P&O Cruises to create an island-inspired rum that captures the sense of adventure and excitement that the ocean brings.

Created by Jersey-based founders of Shorts Boy Distillery, Ben Clyde-Smith and Harry Coulthard, The Tidal Rum is inspired and influenced by the sea and shore. Its rich golden smoothness comes from a careful blend of Caribbean cask-aged rums from Trinidad, Jamaica, Barbados and the Dominican Republic.

The rum’s maiden production will take place onboard Arvia in the first rum distillery at sea in Anderson’s Bar. It will then be ready for guests to enjoy neat or in an array of expertly crafted cocktails onboard.

Following the launch onboard Arvia, The Tidal Rum will recreate the recipe and bottle on shore, ready to share and serve to guests across the P&O Cruises fleet.

Harry Coulthard, co-founder of The Tidal Rum says: “With our new rum, we
wanted to bring together the finest rums of the Caribbean with the fresh notes of
coastal botanicals from the shores of Britain’s islands. Whether you’re taking
your first sip while enjoying a stunning island horizon or a beautifully crafted
cocktail in Anderson’s Bar, our rum has all the ingredients of an unforgettable
P&O Cruises holiday.”