When American Airlines wanted something unique to offer its Premium Economy passengers, Global-c had just the right idea.
Enter the Nimbus Pillow by Ostrichpillow: An ergonomic support pillow that provides ultimate comfort in Premium Economy seats.
“Premium Economy is arguably the most overlooked cabin,” explains Wayne Costigan, Managing Partner at Global-c. “But really, passengers in Premium Economy are mostly paying for the added comfort.
American Airlines put out a tender for its soft goods expressing a preference for brand partnerships.
“We don’t often work with brands, but we really liked the work Ostrichpillow does, so reached out to the team,” says Costigan.
Empowering rest
“Our mission at Ostrichpillow is to empower rest anytime, anywhere,” explains Andrés Carrascal, Business Developer at Ostrichpillow. “This partnership has been a catalyst for accelerating that goal, which we’ve been working towards for over a decade.
“Drawing on our expertise in rest and our experience creating products for people on the go, we had the unique opportunity to design a bespoke lumbar pillow that enhances passenger comfort.
“Its innovative stitching allows passengers to personalise the pillow for optimal lower back support, accommodating various body shapes and individual preferences. Made from sustainable R-PET microfiber derived from recycled plastic bottles, Nimbus demonstrates our commitment to environmental responsibility without sacrificing comfort for travellers.”
Comfort collaboration
“Nimbus Pillow represents a successful collaboration of design expertise, a commitment to passenger wellbeing, and a deep understanding of the industry. That’s why we partnered with Global-c, who trusted our creativity process while we trusted their industry expertise over the years,” says Carrascal.
“While our products are typically designed for individual use, the Nimbus Pillow was created for hundreds of thousands of passengers. Working closely with Global-c gave us the confidence to overcome the challenges of durability, intensive use, and rigorous washing and hygiene processes that each Nimbus pillow will face throughout its lifecycle.”
