Panasonic Avionics has launched a new all-in-one digital solutions platform called Modular Interactive (MI).
MI features a fully-integrated IFE interactive design and publishing tool that enables airlines to create unique, easy-to-implement seatback interactives in new and groundbreaking ways.
MI was demonstrated during the APEX trade show at the Long Beach Convention Center in Long Beach last week.
MI is the latest product introduction to Panasonic Avionics’ digital solutions portfolio. It addresses the needs of airlines looking to extend their brand using economically sophisticated or fully custom-built IFE interactives that appeal to today’s digitally-savvy travellers. Its modular design gives airlines the ability to integrate and scale required software builds. By personalising the seatback experience, airlines are able to speak directly to passengers and reflect different loyalty schemes, flight themes, locations, and promotional offers by tier, airline route, or cabin class.
MI eliminates the expensive and time-consuming process that is typical of traditional custom GUI interactive solutions. Because MI is pre-tested and pre-integrated, it allows airlines to onboard and begin using the product significantly faster than other solutions. Further updates can be implemented instantly and remotely, without the need for ATPs, making the system even more operationally efficient for the airline.
The solution is backward compatible with Panasonic Avionics’ eX3 and NEXT series systems, making it easy for airlines with Panasonic-equipped IFE to onboard and upgrade to MI. MI will be a part of the Company’s recently launched Astrova seatback system and will be available in the summer of 2023.
“With Modular Interactive, airlines are given the freedom to turn on or off services and change interactive layouts at any time and without additional software deployment. Airlines can assess higher levels of passenger engagement by simultaneously changing its interactive to display customised and tailored A/B testing campaigns.” said Andrew Mohr, Vice President, Digital Solutions for Panasonic Avionics.
“Once paired with Panasonic Avionics’ suite of solutions, airlines are able to access a full suite of revenue opportunities focused on improving passenger satisfaction, driving airline loyalty and increasing net promoter score.”
Panasonic Avionics adds MI to its portfolio of digital solutions, including its recently updated inflight map platform, Arc.
Arc v2.0 features live data capabilities and new tools that give customers control of their map experience. Offering advanced map design in a connected environment, Arc now leverages the technology of Panasonic Avionics’ NEXT and its recently launched Astrova inflight entertainment systems.
Arc has already been ordered by 25 airlines and the newest release includes Arc Weather with live global weather updates; Arc Studio which allows for the maps to be updated and enhanced easily; Information for Islamic passengers featuring an updated Mecca pointer and relevant timings for each day during Ramadan; and enhanced city guides with customised content to drive destination engagement and partnerships.
Further features to be added in 2023 will be Arc 3D for handsets: a fully-functioning interactive map experience designed specifically Panasonic’s premium handset; and Arc Flight Simulator through which passengers can take simulated control of their flight, navigate the world, and play flight-related games.
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