Panasonic Avionics is enhancing its inflight Live Television offering with the addition of the Asian Football Confederation (AFC).
AFC’s competitions are being added to IMG’s Sport 24, the world’s first and only live inflight sports platform, which is offered exclusively inflight by Panasonic Avionics. These include all the major football championships in the Asia-Pacific region, including qualifying matches for the FIFA World Cup Qatar 2022.
It will join other content on Sport 24 including NFL, NBA, NHL, tennis’ Grand Slams, golf’s Majors, Premier League, UEFA Champions League, AFC Champions League, European and Asian World Cup Qualifiers, and more.
Sport 24 broadcasts 24 hours a day, 365 days a year, connecting airline passengers to more than 16 hours of premium live content from over 30 different global sports leagues each day. It aims to create a unique viewing experience for passengers – from the casual to the avid sports fan – which Panasonic claims results in a dwell time almost three times higher than the most popular US sports channel.
Dominic Green, senior director, digital product management of Panasonic Avionics Corporation, said: “We are delighted to be enhancing the live sports we offer airlines across the globe with the addition of top-flight football from the Asia-Pacific region. Football is one of the most popular live sports we offer inflight and we are confident that AFC tournaments will prove a hit with passengers from the outset.”
The AFC is the governing body of Asian football and one of the six Confederations making up FIFA. Established in 1954 in Manila, the AFC is headquartered in Kuala Lumpur, Malaysia, and comprises 47 Member Associations.