February 21, 2024

Oz airline rethinks uniforms

New Australian low cost carrier, Bonza will move away from traditional crew uniforms to a “Wear it your way” dress code when it launches in late 2022.

The new attitude to styling reflects the airline’s awareness of customer and employee expectations around diversity, inclusion and gender equality, and aligns with its bold brand identity and commitment to ‘changing the way commercial flight is experienced’.

Cabin crew, pilots, operations center and office staff will be able to style various looks depending on where they’re travelling to, their mood on the day, and their personalities.

“We won’t dictate what lipstick to wear – or whether you have to wear lipstick at all. We won’t ask crew to cover up their tattoos, and just because you’re female, that doesn’t mean you have to wear a skirt. If you’re non-binary, pregnant, work in the office or onboard, we have options for you. Bonza is for the many, not the few, and that’s what you’ll see with our first-ever uniforms,” said Carly Povey, chief commercial officer at Bonza. 

The uniforms were designed by Total Image Group where Head Designer and CEO, Pamela Jabbour says: “My goal was for the uniforms to reflect the excitement and optimism that Bonza brings to Aussie travellers. They’re ditching the rule book in every way and the uniforms are no exception. Instead of pantyhose, polyester shirts, black high heels and traditional embroidery – we have created a uniform that reflects current trends and that legends will wear with pride.” 

Total Image Group are working with Bonza to extend the range to include crew sunglasses.