Panasonic Avionics’ new cloud-native Wi-Fi Portal platform is designed to give airlines autonomy over their inflight engagement and connectivity (IFEC) experience.
The agnostic solution can be implemented on mixed fleets that using multiple IFEC service providers.
It gives airlines autonomy to customise their portal design without a formal change request. They can use self-service tools to align connectivity offerings with their brand identity, onboard strategy and commercial objectives.
An airline can now update content, packages, pricing and passenger entitlements, such as free or discounted Wi-Fi based on frequent flyer status or cabin class.
The portal is designed to remove the typical friction passengers experience when they purchase Wi-Fi sessions during their flights. Firstly, it leverages Panasonic Avionics’ partnerships with global mobile network operators to let passengers access their Wi-Fi roaming plans directly from the airline portal at any time. Secondly, it provides an intuitive interface, making it easier and faster for all passengers to purchase connectivity services.
Integrating with Panasonic Avionics’ OneMedia platform enables airlines to monetise opportunities through their portal, supporting banner advertising and video sponsorship placements by using the new tool.
It employs a suite of features to empower airlines with full control of their portal across diverse fleet types and business models, including cloud-native SaaS infrastructure for enhanced performance, a self-service Content Management System (CMS), as well as APIs for web, app and third-party portal integrations.
John Wade, Vice President of Connectivity Services at Panasonic Avionics, said: “We are very excited to launch our new Wi-Fi Portal. After listening to our customers’ feedback and combining it with our deep understanding of the IFEC market, we created a unique tool that gives airlines full control over their in-flight connectivity offering and reflects the growth of our software design capabilities.”
“We recognise how crucial it is for airlines to manage the in-flight experience, showcase their brand, implement unique pricing strategies, and have the flexibility to adjust as required. Our Wi-Fi Portal will provide this for airlines, enabling them to further enhance the passenger experience.”
