Nice Wine has unveiled a refreshed brand identity and new wine range.
The wine brand has introduced an “angular and dynamic” logo with a bolder pink hue, including a new tone of voice and packaging.
Nice is also set to launch its first trio of full-sized, full-strength wines this summer. These classic format wines are the first in the range to sport its new branding. A 75cl bottle is £10 from the Nice website and Amazon.
Flavours include crisp, dry and peachy French Sauvignon Blanc, pale and slightly strawberry Rosé from the south of France and deep and smooth Argentinian Malbec.
Lucy Busk, Co-Founder of Nice, said: “We’re so excited to see our re-fresh live across all of our formats and channels. This refresh has successfully elevated the parts of Nice that we love and allowed us to lean even further into our position as a disruptor in a category. It’s wine, it’s nice, let’s not over complicate it.
“We know that 95% of wine sales are from a bottle and many consumers find the category incredibly confusing and intimidating. Having now built a loyal fan base of Nice customers, and with over 7,500 distribution points, we know there’s space for the Nice brand within the bottles category.”
