Singapore Airlines (SIA) new inflight safety video presents essential safety features while showcasing Singapore’s landmarks, neighbourhoods and communities. It will be screened on flights from the end of October 2025.
Produced in collaboration with Singapore Tourism Board (STB), the video features SIA’s cabin crew visiting notable landmarks such as the Esplanade, Gardens by the Bay, Sentosa, Lau Pa Sat and Jurong Lake Gardens.
They engage with local communities who help to demonstrate the in-flight safety procedures, including a lion dance troupe, Kolam artists, Silat self-defence practitioners and members of an aqua aerobics team.
The video combines real-life footage and watercolour effects, inviting viewers to discover Singapore’s multicultural heritage and visual arts scene.
Vinod Kannan, Senior Vice President Sales and Marketing at Singapore Airlines, said: “This video creatively presents vital safety information while showcasing Singapore’s vibrant and diverse cultures, sights and communities. Safety remains our absolute priority, which is why each scene was carefully designed to reinforce these essential safety messages. We hope the video resonates with Singaporeans and Singapore residents, evoking a sense of home whenever they watch it on board, while giving visitors a compelling introduction to our beautiful island state and its myriad attractions.”
Kenneth Lim, Assistant Chief Executive – Marketing Group at Singapore Tourism Board, said: “Singapore Airlines’ new inflight safety video celebrates Singapore’s diverse communities and rich culture. This strategic partnership allows us to showcase Singapore’s distinct character to millions of travellers worldwide, while reinforcing our position as a preferred destination for both business and leisure.”
