Stellar Entertainment has introduced a new inflight entertainment microsite for Vietnam Airlines. It is a purpose-built, airline-branded experience.
Created and managed through Stellar’s proprietary pixLTM platform, the microsite runs on an automated content pipeline, keeping it current with every new programming cycle with minimal manual work.
The microsite enables travellers to explore onboard content before flying, extending Vietnam Airlines’ LotuStar inflight entertainment system beyond the cabin. Passengers can browse the upcoming film and TV line-up and plan their viewing ahead of departure.
Stellar’s pixL platform handles the end-to-end workflow, from content ingestion to passenger-facing publication. When a new programming cycle is confirmed, pixL automatically populates the microsite with updated titles, metadata, synopses and artwork.
This eliminates the need for the team to manually update content listings each month. That keeps the microsite aligned with the current onboard offering without added effort from the airline or content service provider (CSP).
Vietnam Airlines operates a fleet of 83 aircraft with Panasonic and Thales seatback systems, as well as AirFi and Bluebox portable platforms. The microsite reflects the volume and variety of content across each cycle.
Alongside automated content updates, Vietnam Airlines has full, real-time control over advertising banner placements on the microsite through the Stellar IFE portal. The airline’s team can update promotional banners independently at any time. That means fast, flexible management of campaign messaging, partner promotions or seasonal announcements as needs shift and the ability to act on commercial opportunities.
Daniel Jacobs, Chief Operating Officer at Stellar Entertainment, said: “Building a passenger-facing microsite that stays fresh every cycle has traditionally meant significant manual work. Our microsites are integrated with pixL™ and the Stellar IFE Portal, so maintenance is built into how we work, with automated content updates and very few manual touchpoints.
“Vietnam Airlines can now walk into every new programming cycle knowing their microsite will reflect the latest content automatically, with full control over their promotional presence whenever they need it.”
