Riyadh Air will be the first airline to launch Panasonic Avionics’ fully-integrated inflight entertainment (IFE) branding tools.
Called Modular Interactive, the cloud-based interactive authoring platform offers highly customisable, turnkey enterprise tools that help airlines extend their brand to their IFE system.
Its interactive design tool MI Studio provides a ‘quick and easy’ way to respond to the latest guest trends, as well as seasonal updates and promotions.
Airlines can create personalised and ‘context-aware’ interactives through different loyalty schemes, flight themes, locations and promotional offers by tier, airline route or cabin class.
MI delivers highly configurable layouts, themes and style designs without the typical lead times or traditional interactive development and testing.
Design styles, colours, layouts, effects, apps and service activations will be seamlessly defined and integrated. This will allow airlines to build and test experiences autonomously.
A Live Preview feature will verify and confirm updates in real time. Riyadh Air will be able to validate results, simulate flight events and preview final output.
Riyadh Air can assess higher levels of guest engagement by simultaneously changing its interactive to display customised and tailored A/B testing campaigns.
Once live, services can simply be turned on or off. Interactive layouts can be changed at any time without additional software.
Andrew Mohr, Vice President of Digital Solutions at Panasonic Avionics, said: “We are honoured that Riyadh Air has chosen Modular Interactive for their Astrova IFE launch, and we are very excited to work with them to significantly increase guest digital engagement.
“Working side-by-side with the other two airline digital channels – web and mobile – we believe that MI will help Riyadh Air create a seamless, personalised guest experience across the entire travel journey – from pre-flight, to flight, to landing and beyond.
“Ultimately, we are confident this will deliver increased business value outcomes including loyalty, ancillary revenue and operational efficiencies.”
Anton Vidgen, Vice President – Guest Experience at Riyadh Air, added: “As the world’s first digitally native airline set to fly in 2025, we aim to integrate modern technology and traditional Saudi hospitality with sustainability at the core.
“Panasonic’s MI solution will provide our guests with a differentiated and personalised experience and will allow us to quickly and easily update our IFE in response to evolving guest preferences and behaviours.”
