July 25, 2024

New eco vodka bottles onboard Virgin Atlantic 

Virgin Atlantic has introduced new ‘climate positive’ vodka bottles from drinks brand Sapling Spirits.

The 5cl aluminium vodka bottles are now available onboard 38 Virgin Atlantic flights for passengers in Economy and Premium. Launching in line with B Corp, the new format will be the “first of its kind across the aviation industry”.

Virgin Atlantic hopes the new bottles, which will be rolled across its fleet, will reduce its glass and plastic waste consumption.

Sapling Spirits and Virgin Atlantic have also set a target of planting over 20,000 trees throughout the year.

Upper Class passengers can currently enjoy Sapling’s Raspberry & Hibiscus Vodka onboard, which has been served in the airline’s Raspberry Fizz cocktail since 2023. 

Shiada Drysdale, Beverage Lead at Virgin Atlantic, said: “We are simply delighted to partner with Sapling again, this time to offer their award-winning Climate Positive vodka for our Economy and Premium customers. 

“The brand new and exciting aluminium format supports us with moving one step closer to reaching our sustainability goals, and we’re so pleased that this long-awaited innovation has come to fruition and will be served onboard our fleet.” 

Ivo Devereux, Co-Founder of Sapling Spirits, added: “This is such an exciting moment for the brand, we have spent over a year working on this packaging innovation for Virgin, so to see it onboard will be a milestone for us. 

“At Sapling, we are always looking for new initiatives to help progress sustainability in the drinks industry. We pioneered a 5L eco refill scheme in the on-trade and we are excited to partner with Virgin for this new innovation. With every sip of vodka consumed, passengers join us in planting thousands of trees whilst playing their part in helping to reduce glass and plastic consumption.” 

saplingspirits.comvirginatlantic.com

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