A new audio content partnership with Stellar Entertainment means Virgin Atlantic passengers will be able to listen to an array of musical genres.
Stellar Entertainment’s industry relationships include partnerships with three major record labels and a network of independent labels.
That means Virgin passengers will be able to enjoy chart-topping music and timeless classics with tunes from both established and emerging talent.
The inflight experience features mood-enhancing music while boarding. Depending on the time of day, playlists vary.
During the daytime, tunes are upbeat. Mellower sounds help passengers relax and wind down for a restful night’s sleep.
Throughout flights, an extensive selection of curated album collections and playlists is available. They are designed to enhance the passenger experience.
Virgin Atlantic’s Spotify channel allows anyone to tune into new monthly playlists that reflect the carrier’s brand identity. The multi-platform approach transforms audio from a traditional inflight feature into an engagement tool.
Sam Allen, Chief Executive Officer of Stellar Entertainment, commented: “Our partnerships across the music industry give us the ability to source and deliver content others simply cannot. We work directly with the major labels and a broad network of independent partners, which means Virgin Atlantic can offer a mix of music that feels current, interesting and authentic.”
Cathy Walters, Manager – Inflight Entertainment, Content at Virgin Atlantic, said: “In a competitive market, creating an experience that connects with guests beyond their flight is a powerful differentiator. Through Stellar Entertainment’s expertise and access to music, we are building an audio presence that feels memorable and authentic, underpinning our entertainment heritage and continuing to engage with our customers long after their journey.”
