Austrian Airlines has teamed up with Spafax to launch an animated safety video.
The video debuted on the airline’s 787 Dreamliner ahead of its first long-haul service from Vienna to New York JFK in June. It has now been rolled out on all the carrier’s long-haul flights.
3D animation techniques are used to reveal a miniature Austrian world hidden inside the aircraft’s cabin.
Highlights include ground crew in an overhead locker; and a suitcase that opens to reveal a diorama with a Ferris wheel, fairground and trams, with passersby taking pictures on their phones.
Cultural aspects of Austria take centre stage, from yodellers to coffeehouse pastries.
David Kondo, Senior Director – Brand Experience at Austrian Airlines, said: “Our new safety video delivers critical safety information in an engaging and fun narrative that captures the essence of Austrian’s hospitality and character.
“The benchmark for innovative safety videos is high, but I couldn’t be prouder of the team and our partner Spafax in creating something truly fresh and unique that transports our passengers to Austria from the very start of their journey.”
Jonathan Gilbert, Creative Director at Spafax, added: “Working with Austrian Airlines on this project has been an engaging experience that pushed the boundaries of what is possible in inflight safety videos.
“We wanted to bring to life the unique and light-hearted style of the airline in a manner that celebrated Austria while communicating safety effectively through an entertaining, immersive format. We were inspired by model making, a mix of modern and retro styles and combining real world and miniature themes.”
