Mr. White’s Gin, created by the chef Marco Pierre White in collaboration with master distiller Chris Sadler, is now available in a five-centilitre alumini bottle made from 100% post-consumer recycled aluminium.
Developed by Sustainaholics, the alumini is uniquely designed for brands to stand out from the crowd and is made from consumer products that have reached the end of their useful economic life.
Recycling and reusing this aluminium removes the need to extract virgin raw materials, creating a more circular raw materials economy.
The bottles are recyclable in household waste, lightweight, compact and shatter-resistant.
They offer operational efficiencies in travel and hospitality environments where weight, space and durability are critical. They also reduce costs and carbon emissions throughout the supply chain.
David Mills, Founder of Sustainaholics, said: “The alumini is recognised as a game-changer, loved not only for its sustainability credentials but also for the stunning bottle designs that have seen it win multiple design and innovation awards.”
“As a firm supporter of independent, British brands, we’re delighted to offer Mr. White’s Gin in our format, a brand that chimes with our ethos for offering desirable premium products in a more sustainable and visually striking way,” continued Mills.
Distilled using nine botanicals, the gin delivers a refined, balanced London Dry. Tuscan juniper, fresh Greek lemon, Spanish orange and Provence lavender provide the gin with a Mediterranean influence.
White commented: “When we created Mr. White’s Gin, it was about discipline and simplicity, keeping only what truly matters. Presenting the gin in a bottle made from 100% recycled aluminium allows us to offer the same quality in a format designed to reduce packaging impact, without compromising on design or integrity.”
