Malaysia Airlines and the Malaysia Aviation Group (MAG) have introduced the MAG Sustainability Blueprint which aims to achieve a target of net zero carbon emissions by 2050, set together with oneworld Alliance partners.
As a starting goal, MAG is also working towards bringing several aspects of the business up to industry-leading standards in line with the United Nation’s Sustainable Development Goals (SDG) for 2030. MAG’s sustainability program will contribute towards SDG aspirations for aviation emission reduction and fuel conservation and climate change.
The Group also aims to reduce the overall CO2 emission by 25 million kilogram this year. It also aims to reach 50% usage of biodegradable materials for inflight operations coupled with 50% of ground and inflight waste recycled and up-cycled by 2025 onwards.
Championing Sustainability is a key focus for the Group as part of its goal to become Asia’s leading travel and aviation services group. MAG seeks to integrate sustainability through minimising environmental impacts, positively enhancing the communities it operates in, ensuring safety excellence, ensuring compliance within the organization, and driving profitability at the benefit of both our stakeholders and employees. With 66 initiatives already in various phases of implementation across 23 sustainability matters from 5 key focus areas, namely Economic, Governance, Safety and Security, Environmental and Social, the Blueprint will also function as a driver to accelerate and support these initiatives into the future.
An initiative that the Group is already undertaking is ‘sub-cycling’, the process of transforming waste items such as leather seats, lifejackets and uniforms into handbags, aprons, and toiletry bags.
Daniel Bainbridge, Malaysia Airlines regional manager for UK & Europe, said: “We recognise that customers are increasingly looking to purchase from brands that lead the way in sustainability, therefore sustainability needs to be at the forefront of our decision-making process, in delivering both socially responsible and environmentally focussed business practices. The sustainability blueprint introduced sets the direction for our business to make a notable and tangible difference.
“Championing sustainability is of the utmost importance to Malaysia Airlines, and will continue to remain so as we look forward to welcoming customers back with our warm Malaysian hospitality once travel restrictions ease.”