What’s new from Snackboxtogo?
One of the newest developments is our round-shaped doughnuts called Pop Dots. We’ve introduced new flavours, including pistachio and one with sprinkles. These are ideal for airline service, especially in Business class, served with coffee or tea. They come in single or twin packs and are also available as part of our breakfast boxes.
Can you tell me more about the breakfast boxes? How do they work?
We have about 20 different breakfast items and our customers can select three of them to be packed into a personalised breakfast box. It’s a popular product, especially for onboard service. They’re usually offered as complimentary items on board. We do provide breakfast boxes for buy-on-board as well, where airlines carry a limited quantity and sell them during the flight.
Are all the items in the breakfast boxes sweet?
Currently, yes. But we are getting more and more requests for savoury options. We’re working on a new line of mini savoury snacks, like savoury cakes or muffins to offer a balanced mix of sweet and savory in the future.
How important is variety in these breakfast offerings?
Very important. If passengers get three or four different items, there’s always something they’ll enjoy. Items like mini croissants, for example, are quite popular.
Is cheese a big trend in inflight snacks and meals?
Yes. Sandwiches are still our biggest category, and many are vegetarian with cheese fillings – cheddar, gouda, emmental, etc. We’re also seeing interest in more premium cheeses like brie, Roquefort, and mimolette (a French cheese similar to cheddar).
Is the demand for vegetarian options growing, even among non-vegetarians?
Definitely. The vegetarian category is expanding, not just because of vegetarians, but also due to flexitarians. Many people eat meat but choose vegetarian meals a few days a week. Veganism is growing too, but it remains more niche compared to vegetarian options.
Do you see potential for pre-ordering meals becoming more common in Europe?
It’s possible, but currently, it’s much more common in the US. In Europe, passengers usually book tickets months in advance and don’t tend to pre-order food. They’re more spontaneous and prefer to decide onboard.
Are there things airlines could do to encourage more pre-ordering in Europe?
Perhaps, but it’s challenging. In general, European passengers don’t think about food choices when booking flights weeks or months in advance. They may reserve seats or baggage, but not meals.
What other major trends are you seeing in inflight snacks?
Sandwiches are still by far the most popular but we’re also seeing a rise in comfort food – things like fries, burgers, pancake bites, hash browns, spicy veggie snacks, etc. Comfort food is growing.
Is health-conscious snacking less popular on buy-on-board services?
Yes, especially on short-haul or holiday flights. People want indulgent snacks – fries, burgers, beer. Healthy options work better on long-haul, complimentary services. But allergies are a different story.
Are you seeing more demand for allergen-free options?
Yes, absolutely. Allergen-free, gluten-free, and lactose-free products are growing. Our fries are a good example. They’re allergen-free and suitable for everyone, including kids.
