JetBlue has partnered with Archer Roose Wines with the launch of a signature cocktail dubbed the Skyhigh Spritz. The new sparkling drink, crafted with Archer Roose Wines’ Bubbly and a splash of cranberry juice, is designed to be mixed by passengers from their seats.
Passengers can now order the Skyhigh Spritz on all JetBlue flights, subject to availability.
“With the Skyhigh Spritz, we’re giving adventurers a fresh new way to enjoy our bubbly – and maybe even surprise themselves with their bartending skills,” said Marian Leitner-Waldman, Archer Roose Wines’ CEO and Founder.
The tipple is accompanied by a special seat-back appearance from Archer Roose Wines’ Co-Owner and Chief Creative Officer, Elizabeth Banks. In a playful new video, titled “Skyhigh Spritz” produced by Band HiFi, Banks shows JetBlue passengers how to channel their inner mixologist.
“JetBlue’s inventive, award-winning food and beverage program continues to set us apart from other airlines,” said Stephanie Evans Greene, Senior Vice President, Marketing and Brand, JetBlue. “With Archer Roose Wines, we’ve been able to bring premium wine to customers across our core experience in a way that feels elevated and easy to enjoy. Now, we’re thrilled to take it a step further with a wine cocktail that’s as high-quality, convenient and as fun as flying JetBlue.”
Today, travelers can sip Archer Roose Wines’ Bubbly, Sauvignon Blanc, Rosé, and Malbec varietals on board, along with the new Skyhigh Spritz.
Archer Roose Wines are vegan, gluten-free and have no sugar added and no additives.
