Together with HERALBONY, FORMIA has introduced new First class amenity kits for Japan Airlines.
Japan Airlines’ (JAL) collaboration with HERALBONY began in 2023 with the introduction of Business class amenity kits. It has since expanded to initiatives across the passenger journey, including coffee cups in the First class lounge and printed sleeves for inflight meal boxes.
The new First class amenity kits highlight the talents of two artists, Yukihito Okabe and Yu Takada. Okabe’s artwork features vibrant colours and strong touches from moulded crayon shavings. Takada is a taiko drummer and dancer whose rich sensitivity and imagination is expressed across his artworks.
The collaboration between JAL and Heralbony has been facilitated by FORMIA. It aspires aspires to overcome perceptions and prejudgements of disabilities.
“JAL is proud of our continued meaningful partnership with HERALBONY and FORMIA and we are delighted to introduce these unique new kits for our First class guests. With this extended collaboration, we aim to showcase the talents and stories of further diverse artists to the world,” said Masaharu Iwamoto, Vice President, Product and Services Development Department, Customer Experience Division at Japan Airlines.
Roland Grohmann, CEO and Managing Partner of FORMIA commented: “We are honoured to continue our collaboration with Japan Airlines and HERALBONY for these beautifully expressive First class kits. Each kit is a remarkable piece of artwork which tells an inspiring story and we hope JAL’s passengers will be delighted and will treasure these long after the journey.”
