InterLnkd has introduced NEXORA, a curated ancillary stream that helps inflight connectivity partners turn onboard dwell time into a revenue opportunity.
Functioning across both full inflight Wi-Fi and closed onboard network environments, it is built as a drop-in upsell layer for inflight portals.
NEXORA extends the curation and personalisation technology behind AirMall to the wider ancillary market.
Combining InterLnkd’s merchant network with a partner’s own supplier relationships, NEXORA ranks and curates offers into a single stream. Using factors such as route, cabin, loyalty tier, dwell time and arrival window, it presents passengers with the offers most likely to convert rather than a static catalogue.
It covers retail, experiences, events, dining, airport offers, transport, connectivity and lodging. The curation engine ranks, deduplicates and personalises supply across every category, scoring each placement against its expected revenue per impression.
The solution is built to support multiple commercial setups and connectivity models. It can run on InterLnkd’s own pipelines or a partner’s existing suppliers.
Partners can earn revenue from every conversion, with promoted placements and sponsored offers adding a second incremental revenue stream.
Barry Klipp, Chief Executive Officer of InterLnkd, said: “The flight itself is the largest captive attention window in travel. Passengers spend hours on board, often inside a closed connectivity channel operated by the airline or IFC provider. Yet almost none of the $135 billion travellers spend on ground ancillaries is converted in the air today.
“To upsell passengers during the flight, integrating a few APIs won’t be enough. The hard part is turning a firehose of supply into a single offer that converts. We built NEXORA to monitor the best-performing placements and curate the right offer for each passenger. The model learns continuously: winners surface, losers sink.”
