InterLnkd has introduced AirMall, which it describes as “the first solution to turn an airline’s inflight Wi-Fi into a full-scale digital shopping platform”. AirMall connects passengers with over 20,000 brands while flying.
AirMall is designed to be a vendor-agnostic addition to any airline’s existing onboard Wi-Fi. The platform supports inflight payments, integrates with airline loyalty programmes and uses an intelligent matching engine to curate the most relevant products based on the passenger’s profile and destination.
Deployable across an airline’s entire route network, AirMall provides carriers with a way of offsetting inflight connectivity costs. Delivering choice in the cabin, it does not require carrying onboard stock or necessitate crew involvement.
The white-label solution from InterLnkd signals the evolution of inflight retail into a tech-driven, omnichannel and personalised experience.
Retail brands to gain direct access to a premium audience, and air travellers to enjoy convenience and greater choice that previous onboard retail solutions.
The white-label solution plugs into any airline’s captive portal, enabling passengers to browse a personalised selection of fashion, beauty and essential products on their own devices. Purchases will be delivered directly to their home or travel destination.
Barry Klipp, CEO of InterLnkd, said: “Free, fast Wi-Fi is becoming an expectation, leaving airlines to fund an expensive connectivity stack without charging for access. That’s why we built AirMall: a simple, plug-and-play solution that lets carriers engage and monetise their onboard Wi-Fi users. It is the first inflight retail solution to break free from the constraints of pre-loaded airline catalogues and airport delivery, giving passengers the same convenience and choice they expect on the ground.”
