Immfly has reached an agreement to acquire Data Clarity.
Immfly offers onboard digital solutions expertise while Data Clarity provides forecasting, reporting, analytics, warehousing, back-office and data integration. Together they will deliver the aviation industry’s first unified, data-driven ecosystem, says Immfly.
Immfly and Data Clarity will deliver a platform that unites passenger engagement, inflight connectivity and data-driven retail forecasting. It will give airlines real‑time insights, enabling them to optimise retail opportunities and hyper‑personalise passenger journeys.
That will help reduce waste, increase revenue, streamline operations and make journeys more sustainable.
Immfly was founded in 2013 and is headquartered in Barcelona. It partners with over 50 airlines in Europe, Latin America, North America, and the Asia-Pacific region, impacting over 400 million passengers annually. The company’s technology is installed on more than 2,800 aircraft.
Jimmy M. von Korff, Executive Chairman and Co-founder of Immfly, said: “This isn’t just about technology, it’s about redefining how airlines connect with passengers and unlock value. By uniting our strengths, we’re creating a new benchmark for efficiency, revenue growth, and loyalty in the skies.”
Kevin Carrick, CEO of Data Clarity, said: “This partnership sets a new standard for how data and onboard experiences combine to deliver clarity, control and growth for airlines worldwide.”
The combined capabilities of Immfly and Data Clarity will be showcased at the World Aviation Festival in Lisbon on October 8. The companies will unveil their joint vision for the future of connected aviation at booth 1‑147.
