Iberia has launched several innovations to improve the passenger experience onboard its flights. These improvements, which are implemented in all cabins, include the redesign of the menus, improved services on long-haul flights, and a new personalised digital experience.
Iberia has redesigned its inflight meals globally with the help of its catering provider. DO & CO worked to improve the quality of the menu designs in all cabins and flights, maintaining the essence of Spanish cuisine and products.
The airline renewed its proposal for Economy and Premium Economy on long-haul flights, improving current services and adding new ones, such as a ”movie snack”. On flights less than 10.5 hours from Madrid, a Magnum Choc Ice is offered, while a cookie will be provided during flights to Madrid, so that customers can enjoy them while watching a movie.
On longer flights originating from Madrid, a tapas bag service is offered, which includes a selection of cold cuts, bread sticks and olives (a vegetarian version is also available). On return flights, passengers will be served sandwiches and, on night flights, crackers and cookies.
Improvements, which began last year, continue in Business cabins. The snack service is updated with new healthy products, such as fruit baskets, and hot and cold sandwiches.
The service before landing has been improved, with additional products, depending on the arrival time of the flight, such as hot and cold sweet and savoury dishes, in addition to the Iberia signature omelette for breakfast.
By 2023, Iberia has set the goal to reduce 200 tons of plastics onboard, thanks to various initiatives that have already been implemented. These mainly relate to the replacement of inflight catering elements with others made of more environmentally-friendly materials such as bamboo or paper.
Reducing single-use plastics during flights is also a priority. For this reason, passengers who bring their own cup will benefit from a discount on their coffee or tea orders from the Gastrobar service.
There is also a new Gastrobar range, with a new selection of drinks, sweet and savoury snacks. Some of the new products this season are snack boxes, Starbucks coffee, new Tetera Azul teas and amenity kits.
To make it easier for passengers to select their drinks, later in the summer the airline will launch the new service Gastrobar@seat so they can make their selection directly from their phones via shop.iberia.com.
Personalised digital experience
Iberia has launched a digital tool with direct access to certain functionalities from which passengers can manage their experience from a single link. Through this platform, passengers can find out about the inflight meals, the Gastrobar service range, the entertainment system, and download the digital press and purchase Wi-Fi packages.
They can also check the last-minute information on other flights, check the boarding gate assigned to their connecting flight and manage their reservations.
In the coming months, Iberia customers will also be able to track their luggage in real time and make a pre-selection of their Business class meal.
Sonora added to IFE
The entertainment system for long-haul flights includes over 250 Hollywood, Spanish, European and international films; more than 1000 television series, programmes and documentaries, and more than 200 audio titles, including music, podcasts and audiobooks, which are updated every month.
In addition, a space dedicated to podcasts has been added by Sonora, the leading Spanish-language audio entertainment platform, which stands out for its original productions and for having premiered the most podcasts in 2022.