April 15, 2024

Iberia reveals new amenity kits designed by Teresa Helbig

Iberia has revealed new Business and Premium Economy amenity kits designed by Teresa Helbig. The bags will be available on long-haul flights starting this summer.

Presented at the tourism show FITUR, the amenity kits are inspired by Helbig’s uniforms for Iberia, with blue, red, and yellow colouring.

Sustainability was considered in their design, with the bags containing natural and vegan cosmetic products made in Spain by Uvas Frescas, using surplus grapes from the wines selected by The Wine Club (Araex) and served onboard Iberia flights. The packaging is made from sugarcane with I’m Green TM certification.

In a post on LinkedIn, Melanie Berry, Director of Customer Experience at Iberia, said: “At Fitur this week we shared a very exciting new project that the whole team at Iberia and our partners that have helped create this (Kaelis, Araex, Uvas Frescas, Envera) are very proud of.

“The road to sustainability both environmentally and socially is long and we are learning new things every day – small, creative steps like this one are very important and show us what is possible when we think out of the box and challenge ourselves to deliver circularity. I can’t wait to see these new amenity kits onboard in the Summer.”

The kits were produced by Kaelis by recycling 7.5 million 550ml plastic bottles, saving 1.2 million litres of water and reducing energy emissions by 70%.

Furthermore, these sustainable products are packaged by Envera, the Iberia employee association for parents of people with disabilities, which employs more than 400 people with disabilities.

The Business Class bag contains – in addition to cosmetics – a pair of night socks, an eye mask, a toothbrush and toothpaste, earplugs, lip balm and hand cream.

The Premium Economy kit will include socks, a mask, a toothbrush and toothpaste, and earplugs.

The kits will be delivered at the request of passengers, who can request the complete kit or any of its products. In addition, any leftover products not used by passengers will be recycled for reuse.

iberia.com; kaelis.world